Resume

Skills

Writing, editing, proofreading: six years

  • Content strategy development
  • Ideation
  • Research
  • Copywriting
  • Readability
  • Tone and voice

Search engine optimization: three years

  • Keyword research
  • Search intent
  • Structured data
  • Local listing optimization
  • E-Commerce optimization

Creative: six years

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Premiere Pro
  • Photography and video
  • WordPress / Divi

Analytics: three years

  • Google Analytics
  • Google Ads
  • Google Data Studio
  • Google Search Console
  • Microsoft Clarity
  • Ahrefs
  • Semrush

Miscellaneous: varies

  • Mailchimp and Constant Contact
  • monday.com
  • Notion
  • Microsoft (SharePoint, Excel, PowerPoint)
  • Savvy with emerging AI tools (Google Gemini, ChatGPT, Claude, etc.)

Experience

RyTech, LLC

Search Engine Marketing Specialist | August 2021 – Present

  • I translate clients’ services and expertise into end-user-oriented articles, positioning clients as experts in industries ranging from healthcare and law to finance and IT.
  • Develop content strategies based on intensive audience research and search data, enabling my clients to say the right things to the right people across the right channels.
  • Analyze and break down results into digestible reports to help my clients understand what’s working, where to focus their efforts and investments, and to demonstrate the ROI of my work.
  • I optimize clients’ Google Ads account structure, landing page experience, and ad messaging to get their business the most juice with the least squeeze. 

The Advance-Titan

Editor-in-Chief | Jan. 2020 – May 2021

  • I managed a team of editors, designers, and writers to produce of 30 weekly papers, giving the campus community insight into relevant events, issues, and more.
  • Oversaw newsroom production and provided creative direction, ultimately leading our paper to a first-place showing at the Associated Collegiate Press’ Best of the Midwest convention.
  • Taught staff programs in the Adobe Creative Suite including InDesign, Photoshop, and Illustrator so we could produce papers that were not only visually engaging, but also clear and digestible.

Arts & Entertainment Editor | Sept. 2019 – Dec. 2019

  • I designed attractive and engaging pages in Adobe InDesign, effectively communicating relevant stories in local arts.
  • Published 70+ news items covering a variety of topics, always keeping the section fresh.

UW Oshkosh

Community Adviser | August 2018 – May 2021

  • I communicated information to residents through printed and digital designs, helping keep them informed and safe.
  • Collaborated effectively with coworkers to strategically plan engaging community programs.

Wisconsin Public Radio 

Marketing and Promotions Intern | May – August 2019

  • I wrote and designed monthly member email campaigns in Constant Contact to keep WPR top-of-mind for their stakeholders.
  • Researched and planned for future marketing photography shoots and promotional events to help WPR showcase its brand and engage its listener community.

First English Lutheran Church

Communications Intern | May – August 2018

  • I designed and published engaging posts for multiple social media platforms, engaging current members while expanding the congregation’s reach.
  • Produced multi-channel communications to meet the needs of diverse stakeholder groups.

Education

University of Wisconsin Oshkosh 

Bachelor of Arts | May 2021

Major: Multimedia Journalism | Minor: English, Creative Writing | Cumulative GPA: 3.5

Seth Godin’s Akimbo Workshops

Emerging Leaders Program | August 2020 Cohort